Case Studies
IIAD
Overview
As IIAD reached its tenth year, the milestone demanded more than a campaign — it demanded a system. Not to replace what existed, but to excavate it; to find the shapes already present in the mark and amplify them into something worthy of a decade.
Every element was built with purpose: the arc tracing a journey, the arrow finally given its full force, the cluster of twelve. Together, they celebrate not time passed — but everything built within it.
Date:
Client:
Indian Institute of Art & Design
Industry:
Education
Design Institute
Brand Identity
Services:
Brand Identity
Visual System
Editorial Design
Art Direction
